Senior Manager, Business Development and Technical Sales
UPM Biochemicals

Currently I am leading business development and technical marketing activities related to lignin based solutions at UPM Biochemicals. Responsible for developing and implementing the offering into the customers’ production system and for introducing lignin based products at customers globally. Application development, technical marketing, creating a strong IP position and customer relations have been my main contributions to bring UPM Biochemicals lignin business from development stage to commercial reality.
My key strengths are in new business development, “from product development to commercialization” -process and technical marketing communications. I strongly believe that the technical experty combined with a business orientated mind-set maximize the value creation for the customers.

Specialties:
– Product and application development
– Technical sales and marketing
– Product management
– Commercialization
– People-skills – multicultural environment
– B-to-B business (product & service business)
– Strong technical background & expertise (Chemistry, Polymers, Material science, Adhesive formulation, Composites)